Reminding Albertans of the power of their voice
ELECTIONS ALBERTA TIKTOK
Overview
We created a campaign for the 2023 provincial election that reminded Albertans that every voice matters, driving voter interest and turnout in an important democratic event.
Relevance
- Empowered voters with inspiring messaging.
- Reinforced messaging on TV, Radio, and social.
- Successfully impacted advanced voter turnout.
Key Challenge
We needed to help overcome apathy, build trust in the elections process, and inspire Albertans to participate in this important election.
Strategic platform
Convention:
One voice can’t make a difference
Disruption:
Feel the power of your voice
Vision:
Inspiring voter pride and turnout
Creative strategy
Remind people the power of their voice and inspire them to use it.
The Results
2,784,797
voices heard during the provincial election.
758,640
advanced voters – a record that was up 8% from the 2019 election.
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