GoDaddy
The Itty Bitty Ballers are here.
Overview
We started a small business ourselves to prove that anyone could start an online business of their own using GoDaddy’s new tools. As a result, we had Jonas Valanciunas of the Raptors create a site selling miniature figurines of himself online.
Relevance
- Created something of value that was memorable.
- Expanded viewpoints on what GoDaddy could offer.
- Engaged with Raptors fans and made a positive impression
Key Challenge
People knew GoDaddy as a brand that sold domain names. They didn’t know that the brand offered a complete suite of small business solutions.
Strategic platform
Convention:
People know GoDaddy is the place for domain names, but that’s where their knowledge stops.
Disruption:
Create a small business from scratch to show GoDaddy knows small business.
Vision:
An omni-channel approach to cover all aspects of the consumer journey.
Creative strategy
Broadcast and online advertising, in-stadium sponsorship and events pieces, digital ad units that drove consumers to a custom website. A large-scale PR program extended the reach and supported the campaign.
The Results
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