The 5-month long podcast for a 5-month long wait
KIJIJI WAITLISTENING
Overview
We created a 5 month-long podcast to help car shoppers pass the wait they were facing to buy a new car. Content for our podcast was powered by ChatGPT and Google’s text-to-speech technology, covering a range of automotive-themed topics. And of course, there was over 60,000 sponsored Kijiji ads with one key takeaway — skip the wait and shop Kijiji instead.
Relevance
- Gave people a compelling way to engage with Kijiji.
- Used AI to help in an unexpected way.
- Created over 3,650 hours of content.
- Effectively highlighted Kijiji’s unique offering for car buyers.
Key Challenge
We needed to show Canadians that car shopping on Kijiji was a better alternative than waiting for a factory order car.
Strategic platform
Convention:
When we are told we have to wait, we have to wait.
Disruption:
The lunacy of waiting – there is a better way to get what you want
Vision:
The right-thing, right-time, right-here marketplace
Creative strategy
Play up the absurdity of waiting 5 months for something that’s readily available on Kijiji.
The Results
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