A sleek, futuristic supercar in a purple and blue-lit environment, showcasing a GT-R with a digital, high-tech aesthetic

Nissan GT-R NFT

A supercar, an NFT and so much more

Overview

We created noise in the automotive world by making a limited-edition supercar, and then ratcheted it up even more by turning it into a 1-of-1 NFT.

Relevance

  • Created a breakthrough NFT opportunity.
  • Focused attention on innovation.
  • Effectively highlighted the highest end vehicle in the lineup.

Key Challenge

After enduring a stretch with a somewhat aging lineup, Nissan refreshed their line with innovative new models. To draw attention to this big change, they needed a campaign that reflected Nissan’s innovative spirit to help reclaim credibility and generate new interest.

Strategic platform

Convention:

People know Nissan, but overall opinion scores were declining.

Disruption:

Create a shining example of Nissan’s innovative and technological prowess.

Vision:

Reframe consumers’ perceptions of Nissan with a breakthrough idea that exceeds expectations with minimal investment.

Creative strategy

Take full advantage of the buzz in automotive around limited editions by creating a 1 of 1 NFT that also happens to come with the keys to the real thing

Close-up of a Nissan GT-R Nismo's front grille with a license plate displaying "GT-R NFT" in a digital, metallic finish

The Results

71 million
potential reach across traditional and social media for a value of $585,000 – ten times the value of the media investment.
133 media articles
in 24 countries with 100% using our key visual.

Don’t be left out.

Sign up today to hear all the news as it happens. We’re excited to share what’s coming next.

Next

Ambitions. Made. Real.

We created a rebrand for CIBC that focused on the humanity driving all of our ambitions.

A person walking through a field toward a glowing, red, geometric CIBC logo
Go