Using the ways of the internet to sell internet
OXIO
Overview
We created a campaign to prove that oxio, a young challenger brand in the world of Canadian internet providers, is nothing like the “big telco” Canadians can’t stand. Doing the exact opposite of what consumers expected from an internet provider, our ads showcased how regular people actually use the internet.
Relevance
- Resonated with our audience at the right place and time.
- Raised awareness about a young telco brand.
- Challenged industry conventions.
Key Challenge
Canadians have negative associations with telcos, so we needed a younger consumer to see that oxio isn’t like the providers they’re used to.
Strategic platform
Convention:
We are held hostage by our internet providers
Disruption:
Surprisingly Lovable – The opposite of everything you expect
Vision:
The trustworthy, reliable and transparent alternative
Creative strategy
Bring a fresh, honest, irreverent tone to the category by talking about the ways real people use the internet.
The Results
Don’t be left out.
Sign up today to hear all the news as it happens. We’re excited to share what’s coming next.
