Meet the new sophisticated, stylish, and surreal world of oxio
OXIO
Overview
We developed a lo-fi, subversive, and highly flexible design system that championed oxio’s core truths: transparency, reliability, and genuine care, and brought it to life with a custom AI bot, ensuring that every asset was unmistakably “oxio”
Relevance
- Challenger brand
- Culturally relevant marketing
- AI powered creative and production
Key Challenge
oxio WHO?
Canada’s telecom giants are hated for a reason: inflated promises, inflated prices, and soul-sucking service. oxio, a challenger brand with cult appeal, set out to be the first internet provider you’ll actually like.
But, with less than 1% aided brand awareness, limited budgets, and the need to scale quickly, oxio faced a daunting question: How to achieve rapid growth without losing its underground edge?
Strategic platform
Convention:
Cable companies with internet as an addition
Disruption:
Born to be Online
Vision:
Internet as the main course
Creative strategy
Growing the brand without losing its edge meant looking at the internet as more than just memes and TikTok trends and embracing it for the cultural engine it is. Full of joy, possibility, and connection.
The Results
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