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A design language meant to DEFY
Bold red background featuring black icons designed for the 2022 RGD DesignThinkers conference, symbolizing defiance and reigniting creativity for designers

A design language meant to DEFY

RGD BRAND

Overview

We designed a conference brand meant for designers at the 2022 RGD DesignThinkers. With a new visual language rooted in defiance, we inspired attendees to reignite their creativity.

Relevance

  • Created a unique graphic system to define the conference.
  • Encouraged interaction and forging of stronger bonds.
  • Inspired an audience of creative thinkers.

Key Challenge

The first post-covid RGD DesignThinkers gathering had to reignite imaginations and creativity to remind designers the power of connecting.

Strategic platform

Convention:

People just see old objects

Disruption:

Instant Stories – Fascinating stories told for today

Vision:

Make the mundane mind blowing

Creative strategy

Challenge this group of innovators and agitators to defy conventions in new, greater ways.

Entrance of the 2022 RGD DesignThinkers conference featuring large red 'Defy' lettering and bold icons on glass windows, promoting creativity and defiance
DesignThinkers conference lanyard and badge with bold red and black design, paired with a person standing on a large red conference logo on the floor
Three red posters with bold black icons and slogans: 'Defy repetition,' 'Defy naysayers,' and 'Defy every time
Laptop screen displaying bold black and red graphics with a globe and bird icon
Collage of speaker photos and event highlights featuring bold red and black graphics
Speaker Bráulio Amado presenting on stage, with his name in bold red lettering on a black background
Three posters with the DesignThinkers and Defy graphics in bold red and black, featuring a peace sign icon
Red pixelated icons of a watch and an explosion displayed on an angled outdoor installation
Close-up of booklets and spreads with large red 'Defy' text on black pages, emphasizing bold typography
Red and black printed notebooks featuring abstract icons and bold 'Defy' text in a striking minimalist design

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