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For the love of all they can be
A child dressed as a pirate plays with a telescope in a bright living room filled with imaginative decor, including stars and ships, against a vibrant yellow background.

For the love of all they can be

ZARBEE’S

Overview

We launched Zarbee’s, a US leader in natural remedies, into the Canadian market. Creating a campaign that taps into the dreams parents have for their children’s potential, we built a unique positioning for the brand to stand out in Canada.

Relevance

  • Successfully launched new brand and product into Canadian market.
  • Used evidence-based marketing to craft a compelling insight.
  • Appealed to a valuable target.

Key Challenge

Zarbee’s has been successful in the US for years, but when launching their brand and natural paediatric remedy products in Canada they faced a more mature market with established competitors. 

Strategic platform

Convention:

Fighting illness

Disruption:

Being all they can bee – They fight illness, Zarbee’s maximizes potential

Vision:

Paediatrician formulated for whole-family health.

Creative strategy

Build a distinctive Zarbee’s world with an engaging promise so parents know exactly who to turn to.

A child in a wizard costume investigates with a magnifying glass near a large, colorful paper tree and flowers in a playful, science-themed room
A child resting in bed receives a dose of Zarbee's syrup from an adult hand while gazing up from under cozy blankets
Two children in costumes run joyfully, playing with a telescope, with the Zarbee's logo in the center on a yellow background

The Results

#1
product launch in 2023 and an unmistakable brand platform.
#1
selling SKU (Zarbee’s Cough and Mucus) in the category since launch.
#4
place in the category since the platform launch. 
6%
average engagement rate (3x the industry average).

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