2023 was officially the hottest year ever recorded. Yet ads promoting high-carbon lifestyles and products are still common. According to Kimberlee Wells, CEO at TBWA\Group Melbourne Adelaide and Global Practice Lead at Sustain\by TBWA, banning these ads altogether may actually do more harm than good. “The economic impact would likely paralyze progress on the carbon transition practices so desperately needed.” Instead, she believes that “education, accurate reporting on carbon footprints, and transparent transition plans combined with government intervention are likely to be more effective than outright bans.”
