News

TBWA Finds Disruption In Imperfection. Design chief Bruno Regalo on building a global identity that leaves room for local culture, analogue craft, and a little chaos.

“Proof of Concept is no longer the finish line,” Cannes Lions Innovation Jury president Kazuhiro Shimura told the jury. “It is becoming the starting point. What matters now is whether that idea can create real change.”

In development for several years, and created with the involvement of multiple stakeholders, the program started as a shoe specifically designed for athletes with Down syndrome who possess distinctive physical characteristics such as wider feet, but has been expanded to cater to athletes with other disabilities.

Grow the Game and You’ll Grow the Culture

BMO has launched a new campaign designed to transform Toronto into a vibrant celebration of soccer as the city prepares to host a major soccer tournament.

We are in a watershed moment, and being in a position to help agencies and clients navigate these new waters alongside super smart, super creative folks, is really special

A fake ad from the cult film Nirvanna the Band the Show the Movie is now appearing in Toronto in an ‘art imitating life imitating art’ moment from TBWA and BMO

Safeway has launched its brand platform, ‘That’s The Way,’ alongside its summer campaign—an integrated effort designed to re-establish the brand as the go-to destination for Canadians’ weekly grocery shop.

Following the groundbreaking 2025 announcement that adidas was creating a performance shoe tailored for athletes with Down Syndrome, the brand, in partnership with TBWA\Canada, has officially brought this offering to market.

By showing the authentic role that Kruger’s products play in minor hockey moments, the brand becomes the unseen helper that enables parents to do what they do best. Just like in hockey, the assist doesn’t get the glory, but it’s essential.

Created with TBWA\Canada, ‘Tyler’s Walk’ spotlights Team Air Canada Athlete Ambassador Tyler McGregor, capturing the perseverance, pride, and determination behind Canada’s Paralympic journey

Nissan Canada is showcasing its winter bona fides with the relaunch of its long-running “Conquer All Conditions” campaign with a one-minute hero spot that tells the story of mischievous snowmen creating additional winter havoc in an icy urban setting.

A comedic holiday sketch brings BMO’s help desk to life, helping Santa deliver gifts across Quebec.