BMO Penta
BMO
Overview
Seeing explosive growth, and a global revenue of $220B, surpassing the global film industry and all North American sports combined, gaming was where the bank needed to be.
Many brands were dipping their toes into gaming, but banks had been slow to make significant commitments. BMO saw this as an opportunity to be the first Financial Institution to own the gaming space, provide value, and intercept more of their consumers’ lives as they connect with their passions.
Over the past five years, we have launched the world’s first bank branch on Twitch, created a new media channel to benefit streamers, we invited Gen Z to create their ultimate bank branch in Fortnite, and we launched the first credit card on TikTok with a music video featuring viral TikTok star, bbno$, with a custom track, Bills Paid on Time.
STATS: Our partnership has turned BMO into a digital leader for a whole new generation:
- 46% of new clients are under 30
- BMO is #1 viewed financial brand on TikTok
- BMO was named a Fast Company Most Innovative Company
- 4 in 5 GenZ say BMO is a digitally forward bank
- BMO has seen a 15% increase in digital account openings
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