CDSS Penta
Canadian Down Syndrome Society
Overview
This is the story of how a partnership, between the Canadian Down Syndrome Society and TBWA, became many partnerships. About how these partnerships have led to life-altering solutions for people with Down syndrome.
By partnering with Google, the United Nations, GoogleAI, Fitbit, and LinkedIn, we have used the power and reach of global brands to tackle a new challenge that people with Down syndrome face each and every year. We answered questions for expectant parents, we presented multiple times at the UN, we changed Google’s voice algorithm to better serve the 78 million people around the world living with atypical speech, we led a global research study to prove the link between fitness and cognition, and we made the Down syndrome community visible to employers.
