Conquer All Conditions
Nissan
Overview
We personified winter as snowmen. Not as scenery, but as the ultimate winter stress test.
Mischievous, unpredictable, relentless antagonists that wreaked havoc on winter roads, causing spin outs, creating blockages, and forcing drivers into panic. Every snowman encounter was a test of driver and vehicle.
The Nissan Kicks became the antidote to winter chaos. In every scenario, the Kicks outmaneuvered the snowman with calm, precision, and control. The message was clear: Nissan Kicks. Conquer All Conditions.
The Results
+42%
Year-over-year search increase
+25%
Year-over-year Nissan Kicks sales growth
42%
Higher CTR than campaign average
4x
Higher click volume than standard brand videos
