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Reimagining the test-drive in an electric way
A woman stands in front of a Nissan ARIYA during an AI-led test drive experience featuring her own digital avatar as a personalized virtual guide.

Reimagining the test-drive in an electric way

NISSAN ARIYA

Overview

We introduced the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.

Relevance

  • Reinvented the test-drive experience.
  • Reinforced Nissan’s electric leadership in an innovative way.
  • Drew attention from a key audience.
  • Engaged influencers in an unexpected way.

Key Challenge

Canadians don’t recognize Nissan as an EV leader. Beyond that, many also hate the experience of visiting a dealership when car shopping.

Strategic platform

Convention:

Hard selling Sales people

Disruption:

Sell Yourself  – Who would you trust most to sell you a car?

Vision:

Thrill at every turn

Creative strategy

Introduce Canadians to the ARIYA in an innovative way that helps them see what makes Nissan’s newest offering so electric.

A person standing near a Nissan ARIYA electric vehicle, interacting with a life-sized avatar of themselves projected on a screen.
A person laughing during the filming of the Nissan ARIYA experience, standing next to the electric vehicle
Interior of a Nissan ARIYA with a screen displaying a life-sized avatar of the driver during the AI-led experience
Rear view of a Nissan ARIYA at dusk, showcasing the car's sleek taillight design
A Nissan ARIYA electric vehicle with its headlights on, charging at a station in a dark setting
Side view of a Nissan ARIYA parked in a scenic grassy area during sunset

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