Runner 321
ADIDAS
Overview
Iconic numbers have been revered as a symbol of the best athletes of all time. But in reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.
Introducing Runner 321, the movement wherein adidas asks the world’s largest marathons to reserve bib number 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. All six of the world’s largest marathons, including four that are sponsored by Nike, New Balance, and Asics, have reserved a spot for Runner 321 in their 2023 events.
STATS:
- All six of the world’s largest marathons reserved a spot for Runner 321
- 278 athletes, and counting, have signed up to be the next Runner 321 and 252 races have committed to adding a Runner 321 to date
- 59 earned placements for 268M impressions including Forbes, The Boston Herald, Barstool Sports, Yahoo!, and MSN Sports
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