Skip to main content
Work
Trending 2 Table

Trending 2 Table

Voilà

Overview

Voilà was an underdog in the grocery delivery category, significantly outspent by their competition.
 
Trending 2 Table created a bespoke Trend Index to discover the next viral food trends. Our Trend Index was data-based, pulling data from TikTok, Google, Pinterest, social listening, culture and content trends, and Voilà’s first-party search and sales data. Each source has an assigned value, which is then filtered through our index to generate “trend energy” predictions.
 
Trending 2 Table gave Voilà a first-mover advantage, delivering all the ingredients for the latest trending recipes with just one click, leading to a 200% increase in CTR from paid social, an 11x increase in new users, and an 8x increase in Voilà orders.

The Results

200%
Higher CTR from paid social
11x
Increase in new users to Voilà’s delivery service
8x
Increase in Voilà orders

Next

Scotties Barnes

We leveraged a cultural icon whose own name could become the vehicle for our message. By having Scottie Barnes literally change his name to ScottieS Barnes, in a public, multi-platform stunt, we wouldn’t just associate him with the brand, we would make him the living, breathing embodiment of the misattribution challenge and its playful solution.

View work
Go
Scotties x Scotties hero image
Go
Services
Backslash Edges
Diversity
Download the edges report
Download
Go
Intelligence
Pause
Play
Read more