Oopsie daisy

On March 21, 2026 (World Down Syndrome Day) adidas launched the Supernova Adaptive, the first shoe inspired by and designed with people with Down syndrome and other disabilities.

For patients at SickKids, making it from one birthday to the next isn’t a given. It’s a fight. Day by day, week by week, month by month, patients, families, and the hospital fight forward. Their fight is not dissimilar to that of a professional athlete. The game, match, or bout, is just a marker. The real fight is what happens every day before that.

Seeing explosive growth, and a global revenue of $220B, surpassing the global film industry and all North American sports combined, gaming was where the bank needed to be.