Bills Paid On Time

Young Canadians want to learn more about finance, but they avoid engaging with banks. In fact, 76% of Gen Z look to TikTok to learn about finance, so we wanted to activate there, where they are, and on their terms.
 
BMO partnered with chart-topping Rapper and TikTok sensation bbno$, and dropped the first TikTok track that acts as a reminder to pay your bills. “Bills Paid On Time” a viral earworm that emphasizes good financial habits to Gen Z.
 
“Bills Paid On Time” became a hit with over 30 million views on TikTok and a 129% lift in BMO eclipse Rise credit card sign-ups within the first month of launch.