oxio Brand Evolution

To capture the boundless creativity of the internet, we built a wonderfully weird and welcoming world for oxio, where real life and the internet blend together as one.
 
We started by expanding the brand’s original graphic system to feel more in tune with the digital world, rounding out all existing elements to better match the brand’s iconography. This included a modular border system, a colourful set of graphics for CTAs and digital wayfinding, and an adjustable brand lockup.
 
Using a combination of proprietary AI tools and traditional retouching, compositing, and animation techniques, we developed a completely unique photo-realistic style for oxio that was infused with the surreal chaos of the online world.
 
Finally, to tie everything together, we developed a new illustration style based off oxio’s original double dot icon that could inject our new look and feel of digital surrealism wherever large photo-real images weren’t applicable.