Dang, you’re in a gang
ALERT (Alberta Law Enforcement Response Team)
Overview
Using real gang and police stories from the Alberta Law Enforcement Response Team revealed that most gang violence happens to new recruits, within their own gangs. We connected with teens to deliver a simple yet effective message, driving measurable impact, including helping hundreds of teens seeking help to leave gang life.
The Results
62%
of teens said they would likely avoid joining a gang after watching the videos
32.4k
visits to the campaign landing page
320
Teens clicked “Get Help” to connect with support and resources
