MADE Redesign
Media Architecture Design Edmonton
Overview
As a major catalyst for the design industry, the MADE brand needed to breathe new creative life into more than just its own organization. If the technical and creative elements of the new brand felt shallow and displayed anything less than a true mastery of design, the community would take notice, and the brand would fail to serve its intended purpose of inspiring members.
Leveraging the most basic forms of design—building blocks—we demonstrated our fundamental understanding of design principles and how to elevate those forms to communicate a broad range of design thinking and complex creative ideas. Animation brought simple design elements to life, reflecting the sense of play innate in all creative endeavours, and showing how the discipline of design is always in motion, never static.
