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FanBods

FanBods

FOUNTAIN TIRE

Overview

Fountain Tire, an auto service and tire retailer, headquartered in Edmonton, Alberta, sponsored their hometown NHL hockey team, the Edmonton Oilers. But we were competing for the attention of fans against much bigger sponsors, who were outspending us 60:1.  Although not the biggest spender, Fountain Tire, as the hometown brand, was the biggest Oilers fan. So we did something no big brand would ever do: we donated our bodies to the fans.
 
Introducing Fountain Tire Fanbods, the first ever human type face made for fans, by fans. Just like die hard fans at games in full body paint, real Fountain Tire employees—ranging from senior leadership to tire techs—were painted as every letter of the alphabet. Using a mobile interface, fans created customized cheers with the Fanbods and sent them to the Oilers via Twitter, Facebook and Instagram.
 
STATS:

  • Fans from over 65 countries participated by creating cheers
  • +2 mins time spent on our site
  • Share of voice increased by 142% YoY

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Bills paid on time

Young Canadians want to learn more about finance, but they avoid engaging with banks. In fact, 76% of Gen Z look to TikTok to learn about finance, so we wanted to activate there, where they are, and on their terms.

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BILLS PAID ON TIME
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