Scene IT. Win IT
SCENE+
Overview
Scene It Win It: a dynamic contest platform where members earn entries by exploring new Scene+ partners. Initially, Scene+ members are segmented based on their transaction history using Salesforce Data Cloud. This segmentation identifies their current partners and presents personalized journeys to encourage engagement with new ones.
Each member’s journey was tailored to showcase the benefits of engaging with new partners, with specific incentives linked to completing transactions at unexplored locations. Through dynamic content delivery using Marketing Cloud via email, app notifications, and social media, we continuously reinforced the value of expanding their Scene+ interactions.
An interactive game on the Scene+ app and website further enhanced member interaction by having players discover partners they hadn’t yet engaged with, turning program education into something fun that our audience sought out.
The Scene It Win It contest experience was seamlessly integrated into members’ daily routines, ensuring visibility during peak engagement times through Einstein AI’s optimization. Post-engagement, triggered notifications and follow-up emails maintained momentum, driving ongoing discovery and participation beyond the initial contest entry.
STATS:
- $4.4M in incremental partner revenue,
- 228,000 first-time cross-shoppers
- 12,000 new Scotiabank credit card acquisitions (4× target),
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