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Our work

Disruptive. Impactful. Memorable.

Canadian Women’s Foundation

An impactful way to help those most in need.

An impactful way to help those most in need.

We created a toolkit to combat domestic violence and save lives globally.

CBC

A new look at an old institution.

We created a new look for CBC using the very best of the past.

New York Fries

Tasty tracks.

We created a new way of ordering NYF that you can sing along with.

A child dressed as a pirate plays with a telescope in a bright living room filled with imaginative decor, including stars and ships, against a vibrant yellow background.

Zarbee’s

For the love of all they can be

We launched Zarbee’s, a US leader in natural remedies, into the Canadian market. Creating a campaign that taps into the dreams parents have for their children’s potential, we built a unique positioning for the brand to stand out in Canada.

A woman stands in front of a Nissan ARIYA during an AI-led test drive experience featuring her own digital avatar as a personalized virtual guide.

Nissan

Reimagining the test-drive in an electric way

We introduced the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.

A child dressed as a pirate plays with a telescope in a bright living room filled with imaginative decor, including stars and ships, against a vibrant yellow background.

Zarbee’s

For the love of all they can be

We launched Zarbee’s, a US leader in natural remedies, into the Canadian market. Creating a campaign that taps into the dreams parents have for their children’s potential, we built a unique positioning for the brand to stand out in Canada.

A woman stands in front of a Nissan ARIYA during an AI-led test drive experience featuring her own digital avatar as a personalized virtual guide.

Nissan

Reimagining the test-drive in an electric way

We introduced the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.

man sits in a cluttered garage, wearing headphonesman sits in a cluttered garage, wearing headphones listening to a podcast.

Kijiji

The 5-month long podcast for a 5-month long wait

The 5-month long podcast for a 5-month long wait

We created a 5 month-long podcast to help car shoppers pass the wait they were facing to buy a new car. Content for our podcast was powered by ChatGPT and Google’s text-to-speech technology, covering a range of automotive-themed topics. And of course, there was over 60,000 sponsored Kijiji ads with one key takeaway — skip the wait and shop Kijiji instead.

Edmonton Elks football helmets featuring a gold design with a green antler logo and black faceguard

Elks

Reinvigorating a legacy in Canadian football

We rebranded Edmonton’s iconic, championship-dominating football team, shedding their controversial name while keeping the heart of the franchise alive. With a new name, logo, and rally cry, we launched a brand that lives up to the team’s legacy.

Bold red background featuring black icons designed for the 2022 RGD DesignThinkers conference, symbolizing defiance and reigniting creativity for designers

RGD

A design language meant to DEFY

We designed a conference brand meant for designers at the 2022 RGD DesignThinkers. With a new visual language rooted in defiance, we inspired attendees to reignite their creativity.

Sobeys

Putting family at the heart of every Olympic dream

We created a platform that went beyond encouraging Canadian families to “Feed the Dream” of Olympic athletes. We motivated and inspired them to feed the sports dreams of their loved ones, in a way that only Sobeys could.

Sobeys

Putting family at the heart of every Olympic dream

We created a platform that went beyond encouraging Canadian families to “Feed the Dream” of Olympic athletes. We motivated and inspired them to feed the sports dreams of their loved ones, in a way that only Sobeys could.

OXIO

Meet the new sophisticated, stylish, and surreal world of oxio

We created a campaign to prove that oxio, a young challenger brand in the world of Canadian internet providers, is nothing like the “big telco” Canadians can’t stand. Doing the exact opposite of what consumers expected from an internet provider, our ads showcased how regular people actually use the internet.

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